It seems like every major producer/DJ in EDM is pairing up with huge brands nowadays. Just yesterday we announced Zedd and Lionel Messi‘s new marketing campaign with Gatorade Football and preceded that with news of Avicii‘s joining with Volvo and Major Lazer‘s partnership with FXX; and though Martin Garrix & Tiesto have been known to be working with 7UP for quite some time, we simply didn’t expect to be seeing a special edition Martin Garrix branded tropical 7UP drink.
“The cans are a part of a sweepstakes where fans will have the chance to win an all-expenses paid VIP trip to meet one of the two iconic DJs and watch them play live.”
And yet, here it is – as posted by the young EDM superstar just minutes ago via Facebook, it appears that 7UP, which has invested more into EDM marketing than most any other brand, is indeed bringing a Martin Garrix edition of their signature drink to stores near you. This flavor will be joined by a Tiesto version as well, which appears to be Cherry themed. Check it out, and stay tuned for more information on how to get your hands on one of these new beverages.