Gareth Emery is done “smashing out the hits.” In a rousing post made earlier today to Facebook, the “Drive” producer has announced his upcoming ‘Electric for Life’ tour, which will see him deliver open-to-close sets over a series of three dates in “the world’s greatest cities.”
The tour kicks off in the fall on November 14, when he performs at Terminal 5 in New York City before heading to the west coast for a show at The Shrine in Los Angeles the following week on November 21. After a few weeks’ pause, it wraps up overseas on December 12 at London’s Electric Brixton.
The ethos behind ‘Electric for Life’ stems from Emery’s dissatisfaction with today’s dance music landscape (it’s “a bit sh*t,” as he put it), namely, how DJ performances – including his, he admits – have shrunk over time to little more than an hour of the requisite bangers, making it difficult to showcase a wide range of sounds.
“The fact is when you’re doing a 90 minute peak time set in a club, and the opener ends with a mashup of Calvin Harris, Martin Garrix and Knife Party, that ain’t a good time to build up slow and start your set with Eric Prydz or Hot Since 82,” he writes. “Trust me, I’ve tried.”
After experimenting with open-to-close sets at the Hollywood Palladium and at Miami Music Week, he’s ready to take the concept to fruition with a proper tour. Emery tells fans to expect “amazing production, some live acoustic elements” and “music across a whole range of styles.” While promoters have told him that North American audiences “aren’t ready” or “aren’t interested” in long sets, “what better chance could there be to show the world that we ARE ready?” he concludes. “Let’s f*cking do this.”
Head to the Electric for Life website for tickets and more information.